Who is Abi?

Born to a Swiss Father an English Mother in the 70’ies, she grew up in Switzerland travelling a lot to the UK as well as to the Mediterranean places like Greece, France and Italy.

She modeled in Paris for two years and travelled to Milan, Tokyo, LA and Sydney. After having enough of being on the road she built her base in Paris doing the PR and sales for a Fifi Chachnil and then working at a buying office with clients such as the San Francisco MoMA, Design Within Reach, Francis Ford Coppola amongst other. She then moved to Tokyo with her husband where she now lives with her two children.

Being immersed from a young age in a culture where respect of nature, use of natural resources and all individual initiatives are welcome she now translates it into her choices of material and ways of manufacturing.

Like all girls she loves shopping, especially for her children and their little friends’. This is why she decided to launch her own kids select shop ‘Abi Loves…’ which opened in Spring 2009 followed now by her original brand ‘Abi Loves’.

Abi with children
abi's notebook Read Abi on her blog!
Abi with Abi Loves… kids for Spring Summer shooting

The weather was perfect, hot and sunny for the little Abi Loves… kids photo-shoot fo... More

Abi's Philosophy

Abi Loves style selection is hippy chic, baba cool, and rock'n roll!
Childrens wear for modern kids with different collections for babies, kids and junior up to 12 year old as well as some pieces for Women and Men. Proud to be carrying Super Model Liya Kebede and Actress Sae Isshiki’s collections, cool Jeans as well as cute and stylish pieces from Europe.


One priority is to have children wear comfortable clothes that are also easy care, some of them that are eco-friendly, sustainable, labeled Made-By.
Kids' room decorations are warm, unique from Canada, France, Holland…!
Toys and puzzles that are educational, creative and made from natural materials.

In Spring 2010 ‘Abi Loves…’ will launch their original brand. A collaboration collection followed by the exclusive kids swimwear, only available on abiloves.com.

So follow us here and enjoy your shopping!

VIEW MY SELECTED BRANDS